What’s in a name you say? Everything! Trademarks often become one of the most valuable assets of every successful franchise system. Many franchisees spend their life savings to purchase and invest in a  franchised business due (in large part) to the brand recognition associated with the trademarks. Customers have come to know and appreciate the quality of the goods and services offered under the brand name. This brand recognition has tremendous value – it drives customers to stores and significantly improves franchisees’ chances for success. Failure to properly protect the trademarks can put the entire franchise system at risk. 

Our Firm’s intellectual property group has extensive experience registering and protecting trademarks both in the US and abroad (though a network of local trademark agents in foreign countries). We ensure your brand name remains protected to preserve and enhance the goodwill and positive reputation built by you and your franchisees over the years. We also have extensive experience with a variety of other trademark and intellectual property matters, including licensing opportunities, portfolio management, policing trademark usage by third-parties, enforcing trademark and other IP rights against infringing users, etc.